MOAR! launch week reflections

Last week, on 26.02.2026, MOAR! was released into the world. A date I’d been holding in my heart for a long time.

I am not someone who finds it easy to slow down and celebrate my progress. But this week, I’m choosing to do exactly that. To savour and honour each moment.

So here it is, last week, as I lived it.

Monday, 23 February 2026

With three days till launch, one hundred copies of MOAR! and ROAR! each arrived. Holding both together in my hands for the very first time was a surreal and intensely proud moment.

The yellow of ROAR! and the purple of MOAR! side by side. Striking. Christi du Toit, my cousin and the creative genius behind both covers, carried the central character forward from one book to the next. She’s still recognisably her, but more evolved. More vibrant. More herself. Just like the journey she represents.

A picture really is worth a thousand words.

If you’d like your own copy, you can grab the eBook or the paperback on Amazon now.

If you missed the reveal video, you can catch it here

Tuesday, 24 February 2026

Phillipa Mitchell, my self-publishing consultant, was deep in the trenches getting everything set up on Amazon.

Then the pricing glitch hit.

The promotional strategy I’d planned stopped working. For a moment, I felt the familiar pull of panic. The urge to control, to fix, to spiral.

Instead, I decided to run a free eBook promotion for 48 hours.

Something magical also happened on Tuesday. Within a couple of hours of each other, Vusi from Mavusana Rooibos Tea and Anke from Kapula Candles each reached out to offer gifts for the guests at my launch event. I was just saying to Heinie the day before that I didn’t get around to sorting out gifts yet. Then, quite serendipitously, both Vusi and Anke offered their beautiful products as gifts.

Wednesday, 25 February 2026

I recorded an update sharing my excitement for the upcoming launch and walking people through something I’m really proud of. At the end of each chapter in MOAR!, there’s a QR code that takes the reader to a landing page on my website. Each page includes a short video summarising the chapter’s key takeaways, plus a mini workbook for readers who want to go deeper.

Creating these additional resources was important to me. I wanted MOAR! to be a true companion on your journey; a practical manual that actively supports your personal growth, not just something you read and put back on the shelf.

If you missed the launch teaser, you can catch it here

Thursday, 26 February 2026

I invited my inner circle to my home in Jamestown. Friends, family, the people who have walked this journey with me.

Fifty people. 6 to 9 p.m. Kapula candles glowing everywhere. Flowers from Jamestown Flower Farm filling every corner. And the Stellenbosch mountain putting on a show I couldn’t have scripted if I tried. First luminous orange, then pink, as the sun went down on a perfect African summer evening. Breathtakingly beautiful.

Dale Simons opened the evening. He shared the story of how we met in January 2023, just as I was returning to South Africa, how our friendship grew and how he welcomed me into the MiDO family. Work that has become one of my deepest callings. Dale represents what this book is all about: people who see you and choose to walk alongside you.

Then Katy Slabbert invited the reader to read MOAR!, using the concept of kairos. Kairos is a Greek concept referring to the perfect, opportune moment. Those rare, significant moments when everything aligns. When you know, without question, that this is exactly where you’re meant to be. Katy is my coach in every sense of the word, and yes, she also happens to be South Africa’s top female body builder. But what I want you to know is that what she brings goes far beyond the physical. She is deeply spiritual, and the way she holds space is something I have no adequate words for.

Then I spoke. No prepared speech. Just my heart.

I shared my book journey with Phillipa. The pivotal moments. Including Heinie’s cancer scare, which anyone who’s read MOAR! will know is woven through the whole story of how I came to understand what truly matters.

I left the room with one question:

‘If today was your last day, what would you want the world to know?’

Mine was simple. It always comes back to the same thing.

‘Tell someone you love them.’

As I stood there, speaking from the heart, I had a private moment of reflection. I thought about the stage fright and crippling anxiety I had when I was younger. The fear of performing in front of crowds that once had a complete grip on me. Standing in my own home, in front of fifty people I love, speaking without notes. That in itself felt like a full circle moment.

Ready to start your own journey? Get your copy of MOAR! on Amazon: eBook | Paperback. South African readers, MOAR! will be available on Takealot soon. Watch this space!

No more playing small. Own your magic. Your message matters.